Privacy Policy

Effective date: 25 August 2025

Scope of this policy

This policy covers personal data collected on this website and any related pages that link to it. It does not cover third party websites or services that we link to, such as licensed casino operators or social platforms. Those services have their own privacy practices.

Data we collect

Information you provide to us

  • Messages sent through contact forms or email
  • Feedback, bug reports, and support requests
  • Business enquiries related to partnerships or media

We do not request sensitive personal data. Please avoid sharing such information with us.

Information collected automatically

  • Device and browser information, IP address, and general location derived from IP
  • Page views, clicks, scroll depth, and error events
  • Basic telemetry from interactive elements such as demo features if available
  • Cookie consent choices stored to respect your preferences

Information from service providers and partners

  • Aggregated analytics from vendors that help us understand site performance
  • Security signals used to detect abuse or prevent fraud

How we use your data

Purposes

  • Deliver and maintain the website and its features
  • Keep the site secure and prevent abuse
  • Respond to messages and support requests
  • Measure performance and improve content and usability
  • Comply with legal obligations and enforce terms

Legal bases under UK GDPR

  • Legitimate interests for site operation, security, and basic measurement
  • Consent for non essential cookies and analytics where required
  • Legal obligation where we must keep certain records or comply with requests from authorities
  • Contract when we respond to a request that requires steps at your request before entering into a potential agreement, such as a partnership enquiry

Cookies and similar technologies

We use cookies and similar technologies to run the site, remember preferences, and measure performance. For details on categories, examples, and retention, see our Cookie Policy. You can change your choices at any time through the Cookie Settings link in the footer and in your browser.

Data sharing

Service providers

We share personal data with vendors who process it on our behalf to provide hosting, security, analytics, email delivery, and support tools. They may access personal data only to perform these services and must protect it.

Third parties you choose to visit

If you click through to a licensed operator or a social platform you leave our site. That third party processes your data under its own policy.

No sale of personal data

We do not sell personal data.

International transfers

Some service providers operate outside the United Kingdom. When data is transferred internationally we rely on lawful transfer tools such as an adequacy decision, the UK International Data Transfer Agreement, or Standard Contractual Clauses with additional safeguards where appropriate.

Data retention

  • Contact and support messages are kept for up to twenty four months, then deleted or anonymised
  • Analytics data is typically kept for up to thirteen months
  • Consent records may be retained longer where required by law or to demonstrate compliance

We may retain information for a longer period when needed to resolve disputes, enforce agreements, or meet legal requirements.

Security

We use administrative, technical, and physical safeguards designed to protect personal data against accidental loss, unauthorised access, and misuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Your rights

Subject to legal limits, you have the following rights under UK GDPR

  • Right of access to your personal data
  • Right to rectification of inaccurate or incomplete data
  • Right to erasure in defined circumstances
  • Right to restriction of processing
  • Right to data portability
  • Right to object to processing based on legitimate interests or direct marketing
  • Right to withdraw consent at any time without affecting prior lawful processing

To exercise your rights, contact us at [email protected]. We may ask for information to verify your identity before responding.

Complaints

You can lodge a complaint with the UK Information Commissioner’s Office. Visit ico.org.uk for guidance on your rights and how to raise a concern.

Children and age restrictions

This site is intended for adults. You must be 18 or older to engage with gambling content in the UK. We do not knowingly collect personal data from children.

Do Not Track

Some browsers send a Do Not Track signal. There is no common standard for responding to these signals. We continue to offer granular choices through our cookie banner and Cookie Settings.

Changes to this policy

We will post any changes on this page and update the effective date. If the changes are material we will provide a more prominent notice.

Contact us

If you have questions about this policy or your data rights, write to:
[email protected]
Unit 5, 71–75 Shelton Street, Covent Garden, London, United Kingdom

Last updated: 25 August 2025